How To Get A Better CV

Your CV says why an employer should consider you.
What does your CV say about you?

Why CVs Fail

Recruiters tell us that CVs fail when they look boring, follow an old-fashioned, misdirected format, when they are too long, packed with irrelevant detail, and contain grammatical errors. And when the cover letter is poor.

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A CV That Gets Results

Your CV is a sales pitch for an expensive product – you. It should therefore follow the principles of persuasion. Ideally it should be written by a professional copywriter who understands what a CV is about.

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Getting The Help You Need

There are several ways in which we can help you…
We can appraise your current CV, advise and guide you in improving it, help you identify your added value, or do it all for you, with a money-back guarantee of satisfaction.

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All Done For You

The comprehensive CV-writing service gives you the best chance of being invited for interview. Following a lengthy conversation on the phone or Skype, it promotes your added value and prepares you for the interview as well.

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We do not employ juniors. You will be led through the entire process by a partner in the company.

If you contact us, we’ll give you good advice, not a hard sell.

Our 100%-refund satisfaction guarantee remains unclaimed since 1989!

Who Is Behind CVs That Work?

The team to take your CV to the next level was originally CV-Masterclass, which was started by Steve Holmes in 1989, when he devised a new approach to helping applicants get interviews.

His researches told him that most CVs were just hopeless—structured assemblies of work histories, loaded with extraneous details of private interests and hobbies and every exam passed since their days at school.

The new style CV proved very effective and Steve was rushed off his feet by the demand for his services. In recent years his health suffered grievously, and he shared his workload with Bill, who has now retired.

Since the start of 2013, the writing has been done by Phillip K. Panni, formerly Senior Copywriter at Reader’s Digest, and Managing Director of Employment Publications Ltd.

Phillip is a professional speaker (on verbal communication), author of eight books on communication skills and a co-founder of the Professional Speaking Association. His business background is in sales and direct marketing.

His approach to CV writing is to help the client to identify his or her added value and to focus the CV on that. The process also helps to prepare the client for the interview process. There’s an element of consultancy involved, with clients often saying they hadn’t previously realised the full extent of what they had to offer.

Interview Coaching

One-to-one preparation

Here you will benefit from 1-to-1 interview coaching sessions as you tap into the knowledge and experience of a leading recruitment professional. So you’ll be able to discuss practical interview issues and concerns that really matter to you.

The free interview skills appraisal will help you to determine which topics you need to cover and for how long.

Here are some of the most popular:

  • Having an objective, professional evaluation of your interview technique
  • Checking out the answers you should give to typical interview questions
  • Coaching in techniques that will help you to control your nerves, stay calm and keep your focus throughout your interview
  • Teaching you how to structure your answers and think on your feet
  • Preparing you for specific forthcoming interviews
  • Learning how to deal with a variety of different recruitment scenarios (e.g. panel interviews, psychometric assessment, discussion groups)
  • Ensuring that every aspect of your interview preparation is up to scratch
Our Services—What You Will Get

Standard Service

This is the low-cost option.

  • Assessment of your current CV
  • Guidance on a revised structure and content by email and/or telephone, so that you can re-write it yourself in a way that improves your chances of getting and interview.
  • Cover letter written for you for an additional fee, either for a specific job or a more general one that you can adapt for each application you make.

Executive Service

Everything will be done for you.

  • Assessment of your current CV
  • Questionnaire for certain specific information.
  • Extended consultation on Skype to identify and coach you in projecting your Added Value in interview.
  • Bespoke CV that projects your Added Value and your personal strengths and attributes, with your work history as supporting evidence.
  • Amendments as necessary until you are satisfied.
  • Further advice and support as necessary.
  • A variation on your existing cover letter may be booked as an optional extra, at a reduced fee.
  • Stand-alone cover letter may also be booked if a new CV is not required. Fee payable.
  • Additional consultations may also be booked, for further advice and support, usually on Skype. Fee payable.

Bespoke CV & letter

These will be built just for you, to get you the job you want. They'll focus on your Added Value, your skills, and your achievements


This will help you to understand what you have to offer and prepare you for your interview.

Advice & support

This includes fine tuning as necessary, further conversations, answers to your queries, and reassurance.


Check your current CV

Your CV is your sales pitch for the next job. How effectively does it do that?

☐ Does it follow a standard template?

☐ It is a linear description of your work history?

☐ Does it open with your address and educational qualifications?

☐ Is it written in the first person?

☐ Did you write it yourself?

☐ Is it longer than 2 pages?

If you have ticked any of the boxes, it’s unlikely your current CV will get you the result you want.

CV writing is a specialised professional skill. It takes a professional copywriter to present you in the most compelling light. That’s what we offer. Not only that, you will be coached in presenting your Added Value at interview.

Does it work?

Here’s what one client wrote:

Thanks for helping me find the kind of job I wanted.
I sent the CV you wrote to six companies, had five interviews and received four job offers.
Doesn’t get better than that!

What’s the process?

  1. Phone +44 7768 696254 or +353 89 611 7427 to check availability.
  2. Choose either the Standard Service or the Executive Service and send your current CV with an indication of the job you are seeking, and the salary, for a quote on the fee.
  3. You will receive a quote by email, within 24 hours.
  4. If you accept the quote, pay by PayPal above, filling in the amount quoted.
  5. If you have chosen the Standard Service, you will receive our recommendations by email, with an invitation to call for a discussion on the changes.
  6. If you have chosen the Executive Service, you will receive a questionnaire (by email) for further information about yourself.
  7. When you have returned the completed questionnaire, we will have a Skype meeting.
  8. You will receive a first draft for your consideration.
  9. We will discuss and make any amendments necessary.

Money-back guarantee

If you do not approve the completed CV, we will refund your fee in full.


It may be that you do not need a new CV, but could do with:

  • A cover letter on its own
  • Interview coaching
  • Career consultancy

Send an email to or call +44 7768 696254 or +353 89 611 7427, for a quote. Payment as for CV writing.

Get in touch

Contact us by phone or email, and we'll get back to you within 48 hours.

+353 (0)89611 7427